We’re proud to be part of Selfridge’s Project Earth Initiative

We are incredibly proud that our range of Organic Superblend Lattes will be on shelf in Selfridges Food Hall this month and will be part of Project Earth; an exploration initiative, full of radical bold concepts and commitments, in changing the way we shop by 2025 in response to the climate crisis.

Working together with suppliers and partners including the WWF, Selfridges are driving the transition to more sustainable and certified materials being used throughout the business from products to property. All the Sweet Revolution products on the Selfridges shelves are fully recyclable/compostable, part of our commitment to completing our transition to our new and exciting eco-friendly packaging by the end of 2021.

One of the initiatives is “Project Earth Labelling”; a labelling concept designed to help signpost customers in store and online to products that have specific sustainability attributes – categories include: Organic, Vegan, British Makers, Supporting Communities, Forest Friendly and Reducing Waste – you will find Sweet Revolution’s Organic Superblend Lattes under VEGAN!

Selfridges are providing many different ways for their customers to shop responsibly yet still maintaining the “sparkle” that is synonymous with Selfridges with style and sustainability working hand in hand. Circular retail is at the heart of this; from refilling beauty products, renting outfits to preloved clothing and repair services to extend the lifespan of a garment – just a few of the innovative initiatives being explored.

Spearheaded by the Green Warriors, a group of more than 100 employees, they are investing in their people by encouraging team members to be more active in their commitment to sustainability. All employees are offered up to 5 days a year volunteering work within the community from beach cleans, tree planting days to dedicating some of their retail experience to the Age UK retail outlets.

It will be exciting to see how the retail experience within Selfridges continues to develop and we are super excited to be a part of it!