WHAT IS FOOD PROVENANCE AND WHY IS IT IMPORTANT?

Provenance comes from the French word ‘provenir’ which means ‘to come from’. The word ‘provenance’ is now cited in many industries, including food and drink, as consumers are becoming more and more aware of how food is produced, the origins of ingredients, the ethics used to produce and transport goods and, of course, sustainability.

Although large food manufacturers might have us believe otherwise, food doesn’t just magically appear on shop shelves. It comes from somewhere – and that’s rarely the place you’ve bought it.  More often than not there’s a complex supply chain involving multiple locations that is far from transparent. This is where smaller, independent companies can provide information and help the consumer make more informed choices.

In many cases, especially for foods not certified as organic, ingredients can be of poor quality, nutritionally degraded, and over-processed.  Soil-grown organic crops have numerous advantages for the health of both humans and the planet –

  • Higher nutrient and organic content of soil
  • Living soil
  • Natural soil enrichment
  • Lowered energy use
  • Natural sunlight
  • Highly diverse root micobiome
  • Natural environment
  • Increased biodiversity

Here at Sweet Revolution, the provenance of our raw ingredients is at the heart of what we do.   We source each of our ingredients by researching and working closely with our suppliers to ensure that they meet our requirements on ethics, quality, flavour, sustainability, and certification.

And we’re very proud that all our products are 100% organic!  This means the ingredients have been grown in nutrient-rich soils with respect for the environment.

To read more about the provenance of individual flavours, check out our ingredients.